Bulleit Distilling Co. Visitors Center Groundbreaking in Shelbyville, KY

Bulleit Distilling Co. and Diageo Americas broke ground on May 15, 2018 on a $10 million visitors center at the Bulleit Distilling campus in Shelbyville, Kentucky. The 12,000-square-foot facility, designed by EOP Architects with interiors by Matthew Carter Interiors, is set to be the home of Bulleit bourbon.

Bulleit’s Visitor Center will be the second distillery experience to open in Shelby County, the first being Jeptha Creed in 2016. It joins the cluster of distilleries that are located off I-64, which include Four Roses, Buffalo Trace, Castle & Key, Wild Turkey and Woodford Reserve.

The new attraction will encompass the history and heritage of the brand with a tour showcasing the modern whiskey-making process that highlights the distillery and its environmentally friendly footprint. At the end of the tours, visitors can sample the company’s products in a number of tasting rooms. A large retail outlet will feature all the Bulleit whiskeys with plans to sell exclusive products.

Diageo Americas expects the $10 million center to attract around 100,000 visitors in 2019, three-fourths from out of Kentucky. That number is predicted to more than double by 2023.

Photo courtesy of Bulleit