The Madison Square Garden Company (NYSE: MSG) and Jägermeister announced a marketing sponsorship, naming Jägermeister, as an official sponsor of the New York Rangers. The sponsorship provides Jägermeister with premier brand integration and exposure throughout the remainder of the 2017-18 NHL season, and through the 2019-20 season, including brand presence at Rangers home games – Madison Square Garden. Jägermeister will also be activating the New York Rangers marks at select retail locations throughout the tri-state area.
